The special meeting continued from February 28 began with the pledge of allegiance and a reading of the Sunshine Law. The following board members were present: Mr. Beninati, Mr. Vitale, Mr. Schultz, Mr.Schlenker, Mr. Pugliese, and Mr. LoForte. Mr. Westbrook and Mr. Lepore were ill. Mr. David was excused from hearing this application.
Regarding Application #02-02, Mr. Morell, representing Schering-Plough Corporation, explained the variance not for landscaping plans and retaining wall, but the Corporate Logo. The existing freestanding sign at the front is almost hidden and not viable. Only the sign lettering requires a C-2 variance. The wall and flagpoles are within the Borough Ordinances. The Kenilworth campus has been designated the International Headquarters for Schering-Plough.
Sworn in: Mr. Mike Steffner, licensed planner, was called to discuss the details of the sign. The wall, or berme, that runs along the north edge of the property was extended. This rendered the original sign ineffective. The retaining wall is 192’long and 5’3" high, and the sign on it will facilitate entry to Schering. The lettering is
2’ 6" high, the Schering logo is 4’ 7" high and the overall length of the signature is about 14’. There will be three flagpoles not exceeding 35’ high. The existing sign is 30% smaller than the new sign. The earthen berme will run behind the sign. The 9’ slide gate is 200’from the entrance. Mr. Schlenker said the extended berme was reviewed and approved at a work session.
This wall helps to seclude the plants’ North roadway. The wall is of masonry construction with granite facing and the lettering will be mounted on it. The lighting will shine five feet against the wall and vertical fixtures will illuminate the flags. Lighting will be inside each letter. Schering will work with the Board on esthetics of the landscaping.
Mr. LoForte asked if the lighting would effect the residential area. Mr. Steffner replied that it will be shining towards the wall, behind shrubbery and will not light the neighborhood. It will be on a timer that goes off at 10 p.m.
Dr. Disko stated the wall does not need a variance, having a 28’setback. The 35’flagpoles are allowed in the CI zone.
A C-2 variance is needed for the segment of the sign that is freestanding. The benefits of sign approval outweigh any detriments as it replaces an existing sign. The sign channels traffic into the main entrance. In his opinion, the landscaping and sign appear as an attractive addition. The lettering will be gray and the background maroon.
Mr. Vitale made a motion to accept this application, 2nd by Mr. Schultz at 8:45 p.m. All in favor.
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